沈阳芝加哥国际英语
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【讲课要点】讲商家如何选择市场和如何利用媒体做广告。
1)通过电视或杂志做广告来赢得大众市常
2)通过销售人员推销专门的产品来做小规模市常
Sampleanswer:
Thelecturetellsusabouttwowaysofmarketingpaniesusetopromotetheirproducts.Oneisconsumermarketing;theotherisindustrialmarketing.Thentheprofessorgoesontoexplainthatbygivingtwoexamples.Ifapanywantstosellproductswhichcanbeusedby~;eneralpublic,theyusemassmedialikeTVormagazinetoadvertiseandleteverybodyseetheadvertisement.That'sconsumer
marketing.Ifapanywantstosellspecialproductsonlyforbusinessorservice,suchasofficefurniture,theycanusesmallscalemarketing,likesalesperson.That'sanexampleofindustrialmarketing..
Industrialmarketingisthemarketingofgoodsandservicesfromonebusinesstoanother.IndustrialgoodsarethosewhichareusedinIndustryforproducingaDi~ferentendproductfromoneormorerawmaterials.Thewordindustriaimeansmachineryrunbypowertoproducegoodsandservices.Butindustrialmarketingisnotconfinedtothesetypesofbusinessactivities.Broadly,marketingcouldbesplitintoconsumermarketing(B2CBusinesstoConsumer)andindustrialmarketing(B2BBusinesstoBusiness).
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